Respecting Our Environment A continuing trend with paint, as with all design elements, is being eco-friendly. New color trends and paint made from eco-conscious recourses support that desire. “We know that when trade professionals and their customers seek a sustainable solution, they have a holistic view and want goods that are environmentally responsible from the inside out, ” says Steve Revnew, director of marketing and product development for Sherwin-Williams.   To meet the needs of these consumers, Sherwin-Williams has created two new color trends for their Lifestyles Collection: Conscious Luxury and Local Momentum.   “In some cases, environmental awareness is becoming a status symbol,” says Jackie Jordan, director of color marketing for Sherwin-Williams. “Our Conscious Luxury Collection shows how being ‘green’ can translate into being chic.” And being chic has never looked so good. Sherwin-Williams’ Local Momentum takes its inspiration from

urban green rooftops and farmers’ markets with colors such as the cashmere-toned Wool Skein SW 6148 and Black Fox SW 7020. Conscious Luxury makes an eco-friendly statement by reflecting botanical hues that evoke exotic destinations, with shades such as Plummy SW 6558 and Constant Coral SW 6325. Benjamin Moore is also committed to being eco-friendly with their new Colors for Your Home Collection. The green-tinged Brookside Moss 2145-30 and Gossamer Blue 2123-40 evoke nature at its best while still maintaining a sophisticated spin. Ultimately, of course, choosing the right color for the walls of our homes is a personal decision that should be based on the overall design plan as well as our unique personal tastes. Whether your taste leans more to the neutrals or to something with a bit more splash, a new coat of paint is a good way to explore your personal design style. Happy decorating!